New Technologies Available to Marketers

Week #9

Technological Improvements in Digital Marketing

Virtual Reality Gaming

1. Augmented Reality (AR)

This integration between the physical and virtual worlds has been around for awhile. With the recent augmented reality game: Nintendo's Pokemon GO, it allowed users to search for creatures in the game based on your location in real life. This fun idea could be implemented in several ways in regards to marketing.

Pokemon GO screen grab

2. AI Assistants 

Artificial Intelligence has come a far way, and today's use of it just shows how quickly technology has developed. AI assistants like Siri on the iPhone, Cortana on Windows, and Alexa from Amazon are just a few modern examples. These electronics can answer to voice commands and do everything from texting a friend to changing the channel on your television.

Window's AI Assistant "Cortana"