Search Engine Marketing Trends in 2017

Week #8

Search Engine Marketing

Search Engine Marketing Trends

2016 has shown a great change in search engine marketing. With new technology available, there are now several new ways to search the web. From Apple iPads to Google Home, technology is changing the way search engine marketing operates. 

1. Voice Search - With Siri, Now, and Cortona available on several mobile devices, voice searching is becoming more popular among consumers. This is important because people speak much differently than they type. Keywords are now more diverse and difficult to come up with. 

2. Video Ads - These ads will only continue to grow with the number of YouTube users and Facebook users continue to rise. Videos are important because they can not only promote a product, they can also introduce brand image and an emotional bond with the product. 

3. Apps - In-App advertisements are on the rise because more and more people now have mobile devices capable of downloading and using apps. Apps like Angry Birds, SoundCloud, and SnapChat all have in-app advertisements in which companies can take advantage of. Banner ads and radio ads are becoming more popular with these types of apps.