3 New Digital Marketing Trends of 2016

Week #6 - Digital Marketing Trends

Successful Digital Marketing Trends of 2016

1. Live Video Apps - Apps like Periscope and Meerkat were the new social media apps of 2016. These apps allow people to share experiences live, and viewers can watch and even chat with other viewers. This is a great way to share important information or news, as well as provide entertainment to the viewers. Companies who create a new product could then pay users to promote it. An example of this would be providing live footage of a product opening, or review.
2. Pay-Per-Click - This new way of paying content providers to advertise a certain product on their page. The more clicks the content provider gets on the link to a product or service, the more he/she gets paid. This encourages content writers to promote the product or service well in order to get the highest payout possible. 
3. VR - This fairly new trend is sure to blow up soon. Virtual Reality, or VR marketing is a form of video promotion that allows the viewer to see in a full 360 degrees by moving their mobile device around.