Common SEO Mistakes

Common SEO Mistakes

Not only can SEO mistakes make your product look unprofessional, they can also hurt your reputation as a business. Here are 3 Common SEO Mistakes you should avoid at all costs: 

1) Copying Content: This mistake can really set your company back. Not only is this practice illegal, Google works nonstop in order to prevent it. Making enemies with Google is something you absolutely want to stay away from. Google can hide your content from interested potential customers so you won't have any web traffic at all. 

2) Keyword Optimization: Keywords are very important in order to attract business to your company. It's extremely important to have keywords that people actually search for. For example, you wouldn't want to have the keyword phrase "Cheapest Soccer Cleats in Town" for your online soccer store. This is because people don't usually search for products like that. Usually, if someone is trying to online shop, they would type "Soccer Cleats on sale" or something much simpler. 

3) Not Taking Advantage of Google Analytics: The only way to track your progress with SEO marketing is with analytics. If you aren't making sure you have the right keywords and a decent CTR, you might be wasting a lot of money.