Email Marketing
Week #9
MKTG 349
What is it?
Email marketing is a communication effort in order to gain more clients and customers. Email marketing is very effective, and has a very high click-thru-rate compared to other search engine marketing techniques. I'm sure you've seen these types of emails before. Here are some examples:
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Is it Effective?
This marketing strategy is a 60 billion dollar industry. Many agencies and companies take advantage of mass emailing. There are even companies that gather peoples' emails and information in order for these companies to contact you.
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