3 Successful Low-Budget Marketing Campaigns

Week #11

Low Budget? No Problem.

These companies figured out a way to promote their product with little to no investment. This guerrilla marketing tactic is usually difficult to get right, but these 3 companies did it. 

The Burger King App

1. Sacrifice 10 friends, get a free Whopper - No, not friends in real life. This Burger King Campaign created an app that linked to Facebook, All the player had to do was unfriend 10 users on Facebook in order to get a free whopper. This was back in 2009, and to this day, people are still angry about being sacrificed for a sandwich. 
2. Elf Yourself -  Who knew taking pictures of yourself, friends, or family - then watching them dance as Christmas elves - would be so entertaining? This simple idea created in 2006 by Office Max was a groundbreaking one. It was unheard of to let people star on their own interactive E-card. 7 billion shares later, Elf Yourself is still very popular, and even became a holiday tradition.

   

   Example of the E-Card

3. The Old Spice Man - This string of "what in the world did I just watch" commercials for Old Spice gathered a lot of attention. Apparently, randomness sells, because after their campaign debuted in the 2010 Super Bowl, Old Spice sales rose 107%.

The "Old Spice Guy"