Virtual Reality Marketing

Week #3 - The Future of Marketing?

Hello Everyone, 

I just came across a very interesting ad on YouTube that utilized a new feature known as Virtual Reality. This feature allows users to move their mobile device around in order to see a field of view 360 degrees around them. This video was promoting Netflix's Stranger Things, and it really blew up online. With one million views already, you could say this video went viral. This digital marketing tactic has been used for awhile actually, and some companies have actually staged viral videos in the hopes of getting a bigger audience. Here is the link to the video: https://www.youtube.com/watch?v=yg29RvYNSDQ

Stranger Things opening episode

The reason this tactic worked so well is because the show or product is great, and the interesting way it was promoted grabbed the attention of many people.

Have a great day,
Nolan Mays