3 Reasons Why Search Engine Marketing is Important

MKTG 349

Week #1

1. More User Searches - The number of individuals using search engines to find what they are looking for online has increased significantly over the past years. Whether people are using Google, Yahoo, or Bing, a search engine is necessary to find certain products/websites. 
2. More Users - The number of people who now have access to the internet has skyrocketed in the past few years. This number will continue to increase as technology becomes more available worldwide. 
3. More Search Engine Options - Examples of popular search engines include Google, Yahoo, YouTube, and Bing. More and more search engines are now popping up now with smart phone "assistants" and other searching methods.

As you can see, search engine marketing is a fairly new concept, and will continue to grow for some time. SEM is a great way to connect to the target audience of your choice. This powerful form of marketing is very effective, but very expensive as well.